Wednesday, December 05, 2007

Don't get MADD, get a machine

Stephen Dubner is back with an interesting story, but some lightweight analysis:

[There is] a machine you can put in a bar or restaurant that lets you measure your blood alcohol level so you know if you're fit to drive or not. This takes the guesswork out of a guessing game that has been going on for generations. It has been introduced in the U.S. by Federico Forero, a longtime manager of a probation office in Atlanta, who saw the machine in use in bars in Europe.

So far so good, but:

Also, the way it's configured, a customer has to pay to use the machine — that's how the bar owner is supposed to make his money back, by collecting fees for use. But will people be willing to pay, even a small fee, to find out news that they might not want to know? Would you weigh yourself in the bathroom every morning if your home scale cost $.50?

Uhhhh... bathroom scales do cost money, and people pay for them. Also, if the "news that they might not want to know" is "you can get out of a huge ticket, or even a fatal accident, by not driving right now," people would probably pay 50 cents for it. (If that is indeed the cost for a use.)

Also, one time I was visiting home in Wisconsin, one of my friends told me about a bar there with a Breathalyzer. Not sure how many lives it saved, but he said some people took it as a competition. So that's another concern.

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